Fòrum Euromediterrani per un turisme responsable i sostenible

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14 d’Octubre 2016
Espai Bonnemaison
Convent de Sant Agustí
Barcelona
Urban Tourism Ecoforum, és un fòrum internacional de líders públics, privats i civils d’Europa i la Mediterrània per discutir sobre les transformacions de les destinacions urbanes que estan redefinint la relació entre turisme, ciutadania i sostenibilitat.

La regió euro Mediterrània i Europea, i molt especialment les seves ciutats, són els principals receptors globals de turistes, amb més d’un terç de les arribades internacionals. En els últims anys, l’increment de la mobilitat i les noves formes d’allotjaments han afavorit enormement la intensificació del fenomen turístic a les destinacions urbanes. Una realitat que ha convertit a les ciutats Mediterrànies i Europees a actors molt rellevants de la globalització Turística.

En conseqüència, la pressió socioambiental ha afavorit l’aparició de moviments de protesta social en contra de formes de fer turisme poc respectuoses amb les comunitats locals i el medi ambient, EcoFòrum vol evidenciar possibles alternatives que millorin la gestió, la planificació i la promoció del turisme i de la qualitat de vida en les destinacions.

El compromís cap a la recerca d’alternatives sostenibles, ens ha de fer repensar els nostres models de desenvolupament i com podem reorientar els nostres esforços polítics, privats i civils per aconseguir ciutats més inclusives i verdes. En conseqüència, es generen debats sobre com els Objectius del Desenvolupament Sostenible han de ser abordats per les polítiques de turisme urbà.

Recentment, la UNESCO reclama un major compromís global per frenar el deteriorament progressiu del patrimoni mundial a causa de l’increment del canvi climàtic. Aconseguir els objectius dels Acords de Paris de limitar l’increment de la temperatura global per sota dels 1.5ºC és vital per protegir el Patrimoni Mundial per a les generacions presents i futures. EcoFòrum vol contribuir a aquest repte generant diàlegs internacionals que millorin el nostre enteniment sobre les amenaces del canvi climàtic sobre els llocs patrimonials i com gestionar-los des de les polítiques urbanes.

PROGRAMA

FRIDAY 14th OCTOBER 2016 (Espai Bonnemaison, Sant Pere Més Baix 7, Barcelona) – Simultaneous translation from Catalan/French/Spanish towards English.

9h00 – 9h30: Opening

  • Jeremie Fosse, Director, Global Eco Forum & President, eco-union
  • Agustí Colom, Deputy Mayor, Business and Tourism, Barcelona City Council. 

9h30 – 11h00: Geopolitics & Tourism: Building city cooperation for sustainability.

Tourism is one of the most powerful forces of globalization and the cities are playing a fundamental role as global tourism destinations. Global travel patterns to urban destinations are not represented by local tourism policies as long as travellers can visit entire regions through means of transport getting faster, interconnected and affordable. This dialogue aims to further examine how the cities can generate partnerships to face global tourism challenges and opportunities, relating environmental impact reduction, wealth distribution, regulation of the hospitality urban models and the establishment of city political cooperation in regions like Europe and Mediterranean.

Moderator: Alessandro Scarnato, Architect PhD

  • Esencan Terzibasoglu, Director, Destination Management Programe, UNWTO.
  • Anne-France Didier, Director, Plan Bleu / UNEP MAP
  • A. Paolo Russo, Professor, University Rovira i Virgil
  • Paolo Costa, President, Venice Port Authority

11h00 – 11h30: Coffee Break

11h30-13h00: Green & Inclusive City Destinations – How to conciliate sustainability and competitiveness?

Globalization of mass urban tourism is increasing the loss of local character due to gentrification and the socio-economic inequalities, causing social conflicts and urban commoditization. A reorientation of tourism policy towards an effective contribution to local economy and sustainable development could have positive effects of the competitiveness. In terms of that, how should policies should respond in order to be sustainable for both locals and visitors?

Moderator: Natalia Ferrer Roca, Associate Editor, The Place Brand Observer

  • Luigi Cabrini, Chairman of Board, Global Sustainable Tourism Council
  • Petra Stusêk, Director, Ljubljana Tourism Board
  • Joan Torrella, Director, Business & Tourism, Barcelona City Government
  • Graeme Jackson, Partnership Director, Travel Foundation

13h00 – 14h00 Lunch Break at Convent de Sant Agustí (separate registration – 15€)

14h00-16h00 Afternoon Session: Workshops in Parallel

Workshop 1: Governance of sustainable urban tourism

  • Objective: identify and share key factors for successful urban tourism and sustainability policies around European and Mediterranean destinations. With the support of a moderator the session will be lead to a round table to discuss about diverse cases and identify conclusions.
  • Organizer: eco-union, in collaboration of URV-GRATET (Research Group on Territorial Analysis and Tourism Studies)
  • Place: Anfiteatro Espai Bonmaison
  • Language: English-Spanish/Catalan (simultaneous translation).
  • Audience: politicians and destinations technicians, tourism consultants and social agents.
  • Moderator: Raquel Santos Lacueva, Phd Fellow Researcher, URV-GRATET (Research Group on Territorial Analysis and Tourism Studies)
  • Case studies 
    • Barcelona: Albert Arias, Director, Strategic Tourism Plan, Barcelona Government
    • Ljubljana: Petra Stusêk, Director, Ljubljana Tourism Board
    • Venice: Paolo Costa, President and Secretary General, Venice Port Authority
    • Berlin:  Johannes Novy, Lecturer, Cardiff University
  • Round Table: How to reinforce the public policies of urban tourism in order to contribute to Sustainable Development Goals?

Workshop 2: Sustainable Tourism Criterias: Taking Action for Sustainable Destination

  • Objective: Workshop for tourist organizations interested in applying sustainability criteria. Through members of the Global Council of Sustainable Tourism and other organizations will get to know how to apply them in their respective sectors
  • Organize: eco-union, in collaboration with Barcelona Tourism Board and Global Sustainable Tourism Council.
  • Place: Sala Gran 1, Convent de Sant Agustí.
  • Language: Spanish/English/Catalan (no translation)
  • Audience: tourism businesses and professionals.
  • Moderator: Susana Conde, Executive Member, Global Sustainable Tourism Council
  • Speakers:
    • Jordi William Carnes, CEO, Barcelona Tourism Board
    • Guy Bigwood, Sustainability Director, MCI Group
    • Angel Díaz, Senior Consultant, Biosphere Tourism
    • Graeme Jackson, Partnership Director, Travel Foundation

16h00-16h30: coffee break

 16h30 – 18h00: Strategies for success: how the urban destinations can contribute to Paris Agreement and Sustainability Development Goals?

Urban destinations in Europe and the Mediterranean are facing new challenges that need political answers and co-responsibility of all the urban agents. The environmental impact levels are increasing due to the mobility systems and the mass global tourism, thus contributing to climate change. Therefore, if the tourism is considered as a sustainable development tool, how should urban destinations contribute to sustainable development and Paris COP21 Agreements, and how policies should address these issues?

Moderator: Sander Laudy, Architect, B01

  • Geoffrey Lipman, President, International Council of Tourism Partners
  • Nada Roudies, Secretary-General, Ministry of Tourism, Morocco
  • Bill Hemmings, Director of Aviation and Shipping, Transport & Environment (tbc)

18h00-18h30: Closing panel: Conclusions workshops and plenary sessions by facilitators and Alejandro Gonzalez, commissioner

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